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Drug companies want people to pop pills for their every ailment

By Barbara J. McKee
Tribune Columnist

May 2, 2006

Western civilization is quickly becoming a pill-popping culture. During the past 40 years, the desire to cure or control any ailment with a little pill has created a pharmaceutical monster.

When I was a kid in the 60s, if you had a cough, cold or just felt a little run-down, my mom would dispense tried and true home remedies: gargling with warm salt water for a cough; tea with honey for a cold; a meal of liver and onions to build up your blood and energy. Those treatments worked and didn't cost a trip to the doctor or drug store.

But today, drug companies take obscure medical maladies and turn them into common problems that can be treated with one of their miracle pills. A popular medical journal released a series of studies claiming this increase in pill consumption as "pharmaceutical disease-mongering."

Erectile dysfunction used to be a side effect of prostate cancer, spinal-cord injury or organic diseases such as diabetes. Now physicians are assured that Viagra is safe for any man who wants it. If a man is having an off night, pop the little blue pill, and his troubles are over.

This is strictly a vanity issue. Every man over 40 will see a decrease in sexual responsiveness. Stress, overwork and simple performance pressure aggravate the issue. Prescribing Viagra only masks the symptoms that could be much more important.

Why can't the discussion of stress-reduction be the first option? How about talking with your partner about the changes in your sex life?

Other ailments are quickly being advertised as common: restless-leg syndrome, female sexual dysfunction, anxiety disorders - the list grows every day.

Some studies argue that these diseases and ailments are becoming more common, because more people are reporting them to their doctors. Is it because they saw a commercial that claims to have a simple cure in the form of a pill?

It's true than men have a much lower opinion about seeing a doctor than women. And it's true that men's health is a problem because of the lack of regular check-ups. But is a newfangled pill the answer for life's everyday problems?

The advertisements for these new drugs discuss some side effects that are worse than the actual problems. Some of them are as severe as debilitating diseases such as lymphoma and even death. The cure is worse than the condition.

I'm not suggesting that people avoid going to the doctor when they feel ill. I am suggesting that people should be wary of new drugs that haven't been on the market for at least a year. The lawsuits resulting from Vioxx and Zyprexa should sound warning bells for those wanting a miracle pill.

Pharmaceutical companies want you to believe that you might have a condition by showing you a commercial. Sometimes, if it sounds to good to be true, it usually is.

McKee, a wheelchair user, is a freelance writer and producer. You can e-mail her at chairgrrl@chairgrrl.com.

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